Frequently Asked Questions

1️⃣ Branding & Branded Email

What does e2CEO mean by “branding”?
Branding is how your business is understood, remembered, and trusted. It’s not just your logo or colors — it’s your positioning, messaging, credibility, and consistency across every touchpoint.

Why is branding important before marketing or SEO?
Without branding, marketing amplifies confusion. Strong branding ensures your message is clear, differentiated, and trusted before you spend time or money driving traffic.

What is branded email and why does it matter?
Branded email means using a professional domain (e.g., you@yourcompany.com) instead of free providers. It increases trust, improves deliverability, supports brand credibility, and is required for most modern marketing and automation systems.

2️⃣ Executive Access – Black Card vs GaaS (Regular)

What is Executive Access at e2CEO?
Executive Access is the level of engagement that gives you direct access to executive-level guidance, perspective, and accountability.

Why would someone choose the Black Card instead of GaaS – Regular?
The Black Card is ideal for business owners who want:

• Executive perspective

• Strategic clarity

• Direct access for questions and decision support

It’s lighter-touch and designed for insight, not structured execution.

When is GaaS – Regular a better fit?
GaaS – Regular is for those who want:

• Ongoing accountability

• Structured guidance

• Regular involvement in execution and follow-through

If you need help staying consistent and moving plans forward, GaaS is the better choice.

3️⃣ Buying Income Through M&A (Buying Boring Businesses)

What does “buying boring businesses” mean?
Boring businesses are stable, cash-flowing companies with predictable revenue — often overlooked because they aren’t flashy or tech-driven.

Why buy instead of build?
Buying income allows you to:

• Skip years of startup risk

• Acquire existing customers and cash flow

• Reduce uncertainty

• Scale faster with proven operations

Does e2CEO help with the entire M&A process?
Yes. e2CEO supports strategy, evaluation, due diligence guidance, and decision-making — helping you buy smarter, not just faster.

4️⃣ Nonprofit Support, Mission Match & In-Kind Donations

How does e2CEO work with nonprofits?
We support nonprofits that align with our mission and values, helping them grow sustainably while maintaining integrity and accountability.

What is “mission match”?
Mission match ensures that our expertise, time, and resources genuinely support the nonprofit’s goals and impact.

What does in-kind donation from 0% to 100% mean?
Based on mission alignment, need, and capacity, e2CEO may offer:

• Partial in-kind services

• Reduced-cost services

• Full (100%) in-kind support

Each nonprofit is evaluated individually.

5️⃣ SEO, GoHighLevel (GHL), eCommerce & Websites

Does e2CEO build websites or just consult?
e2CEO provides strategy, oversight, and execution support — including SEO, websites, CRM (GoHighLevel), automation, and eCommerce platforms.

How do SEO, GHL, and websites work together?

• SEO drives visibility

• Websites convert traffic

• GHL manages leads, follow-up, automation, and customer journeys

Together, they form a complete demand and conversion system.

Do you support WordPress, WooCommerce, and Shopify?
Yes. Platform selection is based on business goals, not preference.

6️⃣ What Is the 10X Rule?

What does the 10X Rule mean?
The 10X Rule is the principle that massive success requires levels of action far beyond what most people consider “normal.”

Is the 10X Rule just about working harder?
No. It’s about:

• Setting targets that force growth

• Increasing intentional action

• Eliminating excuses and under-commitment

• Operating with urgency, clarity, and discipline

How does e2CEO use the 10X Rule?
We apply it as an execution framework — not motivation — across strategy, marketing, sales, leadership, and accountability.

7️⃣ Scholarships

Does e2CEO offer scholarships?
Yes. Scholarships are offered for select programs, events, or training opportunities.

Who qualifies for a scholarship?
Scholarships are based on:

• Financial need

• Mission alignment

• Potential for impact

• Availability of funding or sponsorships

Do scholarships guarantee full coverage?
No. Scholarships may be partial or full, depending on the program and circumstances.

8️⃣ Payments & Billing Policies

How are payments structured at e2CEO?

• Plans under $100/month
  → Billed annually

• Plans between $100 and $499/month
  → Billed monthly with a credit card on file

• Plans $500/month and above
  → May be billed NET 15
  → Paid via ACH or Credit Card

Are there fees for credit card payments?
Yes. All credit card payments incur a 3% processing fee.

Is ACH preferred?
Yes. ACH avoids processing fees and is recommended for higher-tier plans.

All services are governed by applicable agreements, scope definitions, and billing terms provided at enrollment.